Thứ Ba, 9 tháng 11, 2010

Voice Search in underrepresented languages

(Cross-posted from the Google Research Blog)

Welkom*!

Today we’re introducing Voice Search support for Zulu and Afrikaans, as well as South African-accented English. The addition of Zulu in particular represents our first effort in building Voice Search for underrepresented languages.

We define underrepresented languages as those which, while spoken by millions, have little presence in electronic and physical media, e.g., webpages, newspapers and magazines. Underrepresented languages have also often received little attention from the speech research community. Their phonetics, grammar, acoustics, etc., haven’t been extensively studied, making the development of ASR (automatic speech recognition) voice search systems challenging.

We believe that the speech research community needs to start working on many of these underrepresented languages to advance progress and build speech recognition, translation and other Natural Language Processing (NLP) technologies. The development of NLP technologies in these languages is critical for enabling information access for everybody. Indeed, these technologies have the potential to break language barriers.

We also think it’s important that researchers in these countries take a leading role in advancing the state of the art in their own languages. To this end, we’ve collaborated with the Multilingual Speech Technology group at South Africa’s North-West University led by Prof. Ettiene Barnard (also of the Meraka Research Institute), an authority in speech technology for South African languages. Our development effort was spearheaded by Charl van Heerden, a South African intern and a student of Prof. Barnard. With the help of Prof. Barnard’s team, we collected acoustic data in the three languages, developed lexicons and grammars, and Charl and others used those to develop the three Voice Search systems. A team of language specialists traveled to several cities collecting audio samples from hundreds of speakers in multiple acoustic conditions such as street noise, background speech, etc. Speakers were asked to read typical search queries into an Android app specifically designed for audio data collection.

For Zulu, we faced the additional challenge of few text sources on the web. We often analyze the search queries from local versions of Google to build our lexicons and language models. However, for Zulu there weren’t enough queries to build a useful language model. Furthermore, since it has few online data sources, native speakers have learned to use a mix of Zulu and English when searching for information on the web. So for our Zulu Voice Search product, we had to build a truly hybrid recognizer, allowing free mixture of both languages. Our phonetic inventory covers both English and Zulu and our grammars allow natural switching from Zulu to English, emulating speaker behavior.

This is our first release of Voice Search in a native African language, and we hope that it won’t be the last. We’ll continue to work on technology for languages that have until now received little attention from the speech recognition community.

Salani kahle!**

* “Welcome” in Afrikaans
** “Stay well” in Zulu

App Tuesday: Eight new apps for your business

The Google Apps Marketplace helps your business discover and deploy the right web-apps that integrate with Google Apps, reduce IT costs, and eliminate redundant log-ins and data entry. Every App Tuesday, we welcome even more apps that expand the range of solutions available to businesses.

Today, eight more apps join the Apps Marketplace, all with single sign-on convenience and hassle-free access through the universal navigation bar. Most apps have even deeper integrations—read below to learn more.


Embed this presentation on your own site to spread the word about our newest apps

Read more about the apps launching this App Tuesday on the Google Enterprise blog, or go shop the Google Apps Marketplace to find the perfect solutions to help you move further into the cloud.

Beyond Instant results: Instant Previews

With Google Instant you get results as fast as you type, but your search doesn’t stop there. Once you get results back, you choose a site to visit based on the information in each result—like the title, a snippet of text and the URL. Over time we’ve made steady improvements to our search results and snippets to help you pick a great page. Now we’re making a leap to image-based snapshots—a new kind of visual search result we call “Instant Previews” which makes it even faster to choose the right result.

Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it, click once on the magnifying glass next to the title of any search result and a visual overview of the page will appear on the right. From there, hover your cursor over any other result to see a preview. For those of you who’ve recently stopped using your mouse to search, now you can navigate to a result, hit the right arrow key to see the preview, and hit the down arrow key to keep browsing. Here’s a video showing Instant Previews in action:



In our testing, we’ve found that people who use Instant Previews are about 5% more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making you more likely to find what you’re looking for on the pages you visit. Here are some of the things you can do to get the most out of Instant Previews:
  • Quickly compare results - A visual comparison of search results helps you pick the one that’s right for you. Quickly flip through previews to see which page looks best.
  • Pinpoint relevant content - Text call outs, in orange, will sometimes highlight where your search terms appear on the webpage so you can evaluate if it’s what you're looking for.
  • Interact with the results page - Page previews let you see the layout of a webpage before clicking the search result. Looking for a chart, picture, map or list? See if you can spot one in the preview.
Instant Previews can be helpful for many kinds of tasks. For example, say you looked at a page before and need to find it again—with a preview, you can tell if any of the results look familiar. Or perhaps you’re looking for an official website—look for a logo and formal style and you’ll probably be able to identify it. Or maybe you’re looking for a how-to guide—it’s easy to spot a page with clear illustrations and step-by-step instructions.

We realized early on that this kind of experience would only make sense if it was lightning fast. Not long ago simply downloading an image could take 20 or 30 seconds, and even today many websites take four or five seconds to load. With Instant Previews, we match your query with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customized to your search—usually in under one-tenth of a second. Once you click the magnifying glass, we load previews for the other results in the background so you can flip through them without waiting.

Well, I think that’s enough of a preview—soon you can try out the real thing for yourself! The new feature is rolling out now and should be available in more than 40 languages in the next few days.

Update 6:50AM: We removed the YouTube video to update it. We'll be back shortly.
Update 4:35PM: Added updated YouTube video. Thanks for your patience!

Thứ Sáu, 5 tháng 11, 2010

This week in search 11/05/10

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

As the leaves turn here in Mountain View, we’re reminded again about the importance of time. On the search team, we work every day to save you precious seconds so you can spend that time doing the things that really matter. This week, we’ve brought Google Instant to mobile, helping you more quickly find the results you’re looking for. We also brought you up-to-the-minute election results, so you could be the first to find out if your candidate got the job, and improved snippets for shopping sites, so you can quickly pick, say, the right stopwatch or alarm clock to buy. Speaking of alarm clocks, read on to the end of the post for an important tip...

Google Instant for mobile
Yesterday, we released a beta version of Google Instant for mobile, currently for Android 2.2+ and iOS4 devices in the U.S. To try it out, go to google.com in your phone’s browser and tap the Google Instant “Turn on” link beneath the search box. Like the desktop version of Instant, when you type on your mobile device you’ll see predictions of what you might be searching for, and results for the top prediction appear automatically. Here’s a demo:



Live midterm election results in search
During this week's midterm elections in the U.S., people came to Google to get up-to-the-minute results. To speed things up we flipped on a simple way to find election results when you search terms like [elections] or [midterm election results]. It includes the latest results for U.S. House and Senate races and, where appropriate, your state Governor and Senate races. You can also choose to see the results for any specific states with queries like [new york election results]. Many people were curious about the results for California—a search for [ca election results 2010] and related terms was the #2 hottest query on Tuesday.


Rich snippets for shopping sites
In time for the holiday season, we now support rich snippets for shopping sites! Rich snippets are search results that have been enhanced using structured data from webpages. When you’re looking for something to buy, you’ll start seeing a new search result format with product price, availability and reviews. Here’s an example from a search for an [office lava lamp]:


This feature is currently available in the U.S., but we’ll be rolling it out in new countries soon. For more details, read our post on the Webmaster Central blog.

This week in searches
With the end of daylight savings time (which happens this weekend in the U.S.), in many parts of the world people were thinking about time this week. Between the U.S. elections, Halloween and, of course, the World Series, there was plenty to schedule. We all know the Giants won the title, but who won the search trends battle? Watch this week’s Google Beat to find out.

Thanks for sharing a few minutes to learn more about the latest in search. Oh, and don’t forget to set your clocks back an hour this Sunday!

Thứ Năm, 4 tháng 11, 2010

The power of Google Instant, now in your pocket

(Cross-posted on the Mobile Blog)

Google Instant makes search faster by displaying not just predictions but actual search results as you type. This saves valuable time on a desktop browser, but wouldn’t it be great to have Google Instant on mobile devices, where each keystroke and page load is much slower and you frequently have just a moment to find the information you need?

In September we announced that we were working to bring Google Instant to mobile, and today we’re making a beta version available to most iPhone and Android devices in the U.S. To try it out, go to google.com in your phone’s browser and tap the Google Instant “Turn on” link beneath the search box (if you don’t see the “Turn on” link, try waiting a moment and then refresh the page).

Like the desktop version of Google Instant, when you type on your mobile device you’ll see predictions of what you might be searching for. If you type [anse], for example, you should see [ansel adams] along with other predictions. Results for the first prediction appear automatically, and tapping on the other predictions will display those results. Pressing the enter key or the search button skips the predictions and will display results for exactly what you’ve typed. Check out our demo video:



With Google Instant on mobile, we’re pushing the limits of mobile browsers and wireless networks. You will probably notice a big improvement in speed when you search thanks to a new AJAX and HTML5 implementation for mobile that dynamically updates the page with new results and eliminates the need to load a new page for each query.

Google Instant for mobile works best on 3G and WiFi networks, but since the quality of any wireless connection can fluctuate, we’ve made it easy to enable or disable Google Instant without ever leaving the page. Just tap the “Turn on” or “Turn off” link.

We hope you’ll enjoy using Google Instant for mobile as much as we enjoyed making it. It’s currently available for Android 2.2 (“Froyo”) devices and iPhones and iPods running iOS 4 in the U.S. in English. We’re working to support additional countries and languages and more devices in the coming months, so stay tuned.

YouTube highlights – 11/4/2010

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch, and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Below is our update from the last two weeks with news from the recent U.S. elections, product improvements, video contests for both viewers and partners and a couple milestones reached.

Debating the issues on YouTube
Leading up to the US midterm elections this past Tuesday, political campaigns, voters and interest groups came to YouTube to debate the issues. Who emerged on top of the YouTube elections heap? We took a look at all videos categorized as News & Politics on YouTube and found a mixture of official campaign videos, viewer-generated content and videos from interest groups. Here are the top 10 most-viewed videos—by the numbers.

Celebrate the natural world
If you enjoy nature or are passionate about environmental issues, a new program gives you the chance to create a video that brings your passion to life. The most innovative short film—judged by the YouTube community—will receive a National Geographic photography workshop and $1,000 gift card from The North Face. Get started at Planet Inspired.

Release notes: improvements in 3D, new languages and easier bug reporting
We’ve made several updates since our last product release in September. Try our new player for 3D videos, which is faster than the previous player. YouTube is also now available in Amharic and Swahili, and the virtual keyboard that appears on your computer or mobile screen is available in 26 languages. Finally, we’ve added a "report a bug" link at the bottom of any YouTube page.

Here's where you can turn on the virtual keyboard

On the rise
Many YouTube partners are hitting subscriber numbers in the 100,000s and even in the millions. To help more video makers get to those kind of subscriber numbers, we started a new feature on the YouTube Blog called “On the Rise,” where your vote counts on who should be featured on the YouTube hompage. So far, emilynoel83 has received the most votes—check out an example of her work below.



A billion subscribers and a half a billion Promoted Video views
In 2006, we introduced an easy way for community members to keep track of each other’s updates on YouTube: the yellow subscribe button. When you subscribe to a channel and sign in, new videos from that channel show up as “Subscriptions” on your personalized YouTube homepage. Today, the button that’s been immortalized as a throw cushion hits an important landmark: it’s been clicked more than 1 billion times.

We also announced last week that Promoted Videos has hit half a billion views. Promoted Videos allow you to promote your video ad alongside search results and related videos on YouTube. The first Promoted Video campaign was “Penny Pranks” by Office Max in November 2008.

And congratulations to Lady Gaga who has received more than 1 billion video views on her YouTube channel!

Happy Halloween
Finally, Halloween’s already over, but we wanted to make sure you didn’t miss the first-ever user-designed doodle, which was created by xperpetualmotion and spent last Sunday on our homepage.


Don’t forget to check out the latest advice on filmmaking in the digital age, and for more information on all things YouTube, please visit us at the YouTube Blog.

Thứ Tư, 3 tháng 11, 2010

More midterm election search trends as the results come in

As Election Day went on, people continued to come to Google for information and, importantly, updates on results. Starting around 8pm PT yesterday, Nov 2, and continuing throughout the night and into the morning, more than half the terms in Hot Trends were related to the election. People searched for [live election coverage] as well as news sites like [fox news] and [drudge report]. Most of the popular searches, however, were for certain races and candidates, starting mostly with races in the Eastern time zone and gradually moving west as polls closed across the country.

The hot terms included Senators-elect [marco rubio] of Florida, [dan coats] of Indiana and [rand paul] of Kentucky, three Republicans who won yesterday, as well as incumbent Democrats Sen. [blanche lincoln] of Arkansas and [russ feingold] of Wisconsin, who lost, and Democrat Joe Manchin of West Virginia, who won the special Senate election to take Robert Byrd’s former Senate seat. [joe sestak], Pennsylvania’s Democrat candidate for Senate, was also popular online, as well as [joe toomey], who defeated him. People also looked for information on the [delaware senate race] which had gained national attention largely due to Republican candidate Christine O’Donnell (she lost).

Beginning around 9pm PT, we saw interest rising in the [nevada senate race], the outcome of which would determine whether Majority Leader Harry Reid would stay in office. Searches for [harry reid polls] and [nevada election results] continued to be popular even after it was announced that he had won. California’s incumbent Democrat Sen. [barbara boxer], who also won her reelection bid, was also popular search. And the still-undecided Alaska Senate race continues to drive searches, especially for the write-in candidate there, [lisa murkowski].

In the House of Representatives, we’ve seen searches spike for Rep. [nancy pelosi], who won her California district last night but lost her position as Speaker of the House when the Republicans gained the majority in the house. Her successor as Speaker, [john boehner], was also popular. And there was interest in reelected candidates from both sides of the aisle, from Democrat [barney frank] of Massachusetts to Republican [michele bachmann] of Minnesota.

Popular Governors’ races include Ohio, Florida (people are also looking for info about its winner as of this morning, [rick scott]), Texas, Illinois, Connecticut, South Carolina (which elected its first female governor last night, [nikki haley]) and Minnesota, where the winner has yet to be decided as of this moment. [emmer], the Republican candidate there, is in the top 20 list on Hot Trends as of 8am PT this morning.

California’s prop 19, which lost by an estimated 10 percentage points, continued to be popular online, as people checked for [prop 19 results] [prop 19 status] and [prop 19 poll numbers], asking [did prop 19 pass in california].

Some East Coast residents seem to have gone to bed before the results came out last night, and are catching up on the news this morning. Searches for New England newspapers [portland press herald], [hartford courant], [burlington free press] and [bangor daily news] took up a fifth of the Hot Trends list at 8am PT today, along with searches for [tallahassee democrat] and [columbus dispatch].

Finally, it wasn’t just current candidates who made news last night. Former vice presidential candidate [geraldine ferraro] was popular online; Ferraro appeared on TV last night with her fellow VP candidate Sarah Palin, and the former made some comments about female candidates for president in 2012 that had some people raising eyebrows. People were also interested in [obama trip to india], the President’s trip planned for this weekend.

That’s it for now, but we’ll keep an eye on the search trends—and on the news—and see if we have any more interesting tidbits to share.