Thứ Năm, 10 tháng 9, 2009

Make History with the National September 11th Memorial & Museum

The anniversary of September 11th evokes difficult memories here in New York and all over the world. The events of the day left an indelible mark on many New Yorkers, including me. The offices of my startup were at 30 West Broadway, right next door to 7 World Trade Center, so I was downtown that morning. I saw the planes hit and then watched, shocked, from the West Side Highway as the towers fell. It was a terrible day for all who were there, an impossible day for those who lost friends and loved ones and a shared experience of loss and grief for New York and the world.

Today I'm proud that Google is part of the launch of Make History, a website created by the National September 11th Memorial & Museum in partnership with design firm Local Projects. Make History is a participatory archive that invites people to share their experiences of 9/11 and its aftermath in an effort to preserve the memories of that time. The Museum has created a collaborative storytelling tool that makes innovative use of Street View through the Google Maps API. The Make History site allows people to place and then share their photos and videos in geographical context, collectively piecing together the history that was witnessed, one photo and video at a time.

To participate, simply go to the site and click "Add Your Story." You'll be asked to write about your experience of 9/11 and share your photos and videos, and then to place them at the spot where they were captured.





To power the Make History website, the Museum is using App Engine and leveraging the power of cloud computing. By taking advantage of the scalability of Google's infrastructure, the Museum can focus on building great applications and telling important stories — not on how many servers they will need.

The developer community that uses our tools and APIs is a source of inspiration for all of us at Google who work on platforms, partnerships and developer outreach — and Make History is a powerful example of why we all do what we do. This September 11th, as we sit with our memories of the day, we're honored to have been able to help enable the creation of such a significant and deeply moving archive.

Thứ Tư, 9 tháng 9, 2009

Now S-U-P-E-R-sized!

Search, that is. For us, search has always been our focus. And, starting today, you'll notice on our homepage and on our search results pages, our search box is growing in size. Although this is a very simple idea and an even simpler change, we're excited about it — because it symbolizes our focus on search and because it makes our clean, minimalist homepage even easier and more fun to use. The new, larger Google search box features larger text when you type so you can see your query more clearly. It also uses a larger text size for the suggestions below the search box, making it easier to select one of the possible refinements. Over the past 11 years, we've made a number of changes to our homepage. Some are small and some are large. In this case, it's a small change that makes search more prominent.

Google has always been first and foremost about search, and we're committed to building and powering the best search on the web — now available through a supersized search box.


Before and after on Windows XP, running Google Chrome. Click on the image for a larger view.

Posted by Marissa Mayer, Vice President, Search Products & User Experience

Thứ Ba, 8 tháng 9, 2009

Five million students going back to school are "going Google"

(Cross-posted on the Google Students Blog)

It's always tough to bid farewell to summer and hit the books again, but for a few million students this back-to-school season, things are looking up. As of this fall, over five million students at thousands of schools in more than 145 countries have "gone Google" and are actively using Google Apps Education Edition on campus. Since this time last year the number of students using Google Apps on campus has increased by 400%. Because more schools sign up for Apps everyday, we wanted to celebrate the start of the 2009 school year by launching a new site that shows off some of these schools, provides product tips and tricks, introduces a community discussion forum and more.

A snapshot of some of the thousands of schools "going Google" this fall. Every location in green indicates Apps users.

When you visit the site, you'll also find an interactive map packed with interesting trivia. For example, in addition to the 70,000 students using Apps at Temple University, their 5,000 staff and faculty were given a choice between Gmail and alternative vendor, and over 90% chose to go Google. Or when Kent State first deployed, they saw more than 700 students migrating each hour. And a single admin at Montana State successfully deployed over 30,000 accounts in less than 90 days. Or as we learned in the recent webinar from another school on the map — Notre Dame — they saved $1.5 million by switching to Apps. You can hear their full story in this video:



We hope more schools will continue to go Google and bring Apps to their campuses in an effort to improve communication and collaboration while cutting costs and resources. In the meantime, check out our site and find out what Apps has done for other schools and what Apps can do for your school — and if you're already a part of the movement, add yourself to the map!

Thứ Sáu, 4 tháng 9, 2009

Hood to Coast 2009

This past Monday, when my co-workers asked me what I did over the weekend, I casually mentioned that I ran a 197 mile race. Thankfully, Hood to Coast is a relay, so I finished with my legs intact after journeying from Mount Hood to Seaside, Oregon with 11 other Googlers.

Team Google One was comprised of Googlers from the AdSense, AdWords and engineering groups. We competed against more than 1,000 other teams, including blazing fast running shoe companies and other tech companies.

We kicked off the first leg near the top of Mount Hood at 6:45 pm last Friday, as our first runner barreled down 4,000 feet of elevation. During the relay, each team member ran three legs, varying in distance from three to eight miles. At exchanges, the current runner handed off a snap bracelet baton and cheered on his swiftly departing teammate. When not running, we wolfed down PB&J's, and slept in the vans or in massive congregations of sleeping bags along the road.

We started with the sun setting over dramatic gray-blue mountains and ran through the night as reflective vests became fireflies flickering down country roads. We finished at 2:25 pm Saturday afternoon in 19 hours and 40 minutes on the beach where a funk band was laying down some grooves. The time earned us eighth place overall and second place in the corporate division, according to the still unofficial results (PDF).

In addition to medals, we walked away with sore legs, cross-office friendships and some great stories.

Team Google One pauses for a moment as we prepare to descend Mount Hood

Helping create responsible digital citizens

With more and more kids going online, whether to connect over social networking sites, mingle in chat rooms or play games, it's become increasingly important for families, schools and service providers to work together to ensure that the younger generation understands their responsibilities while they explore the virtual world.

A few weeks ago, Google participated in the 21st Annual Crimes Against Children Conference in Dallas, where over 3,500 members of law enforcement, child advocacy groups, the tech industry and the National Center for Missing and Exploited Children (NCMEC) convened to share ideas, discuss strategies and explore new technologies designed to combat the many and varied forms of crimes against children. We had the opportunity to describe some of the positive steps Google is taking to educate and safeguard minors who use our products and services, as well as the unique ways we support the individuals on our staff who do child exploitation-related work.

According to a recent NCMEC study in patterns and trends in online child victimization, the past few years have seen a 6% increase in reports of kids providing images and videos of themselves when asked by online acquaintances; sending naked photos of themselves through text messages ("sexting"); and cyber-bullying. This new trend underscores the need to educate our younger users, their families and teachers on ways to create and enjoy safe online experiences.

We're doing our part by working with child safety organizations and law enforcement around the globe to spread positive messages about life online. For example, in mid-September, we're launching a global training program on YouTube to help teens teach other teens about these issues. This is just one step among many that we're taking to help create a generation of responsible digital citizens.

Thứ Năm, 3 tháng 9, 2009

Google Domestic Trends: tracking economic sectors

Today, we're really pleased to launch Google Domestic Trends on Google Finance.

Google Domestic Trends tracks Google search traffic across specific sectors of the economy. The changes in the search volume of a given sector on google.com may provide useful economic insight. We've created 23 indexes that track the major economic sectors, such as retail, auto and unemployment.

For example, the Google Luxuries Index tracks queries like [jewelry], [rings], [diamond], [ring], [jewelers], [tiffany] and so forth. As you can see from the screenshot below, this index has seasonal spikes in December — however, in the last two years there has been a pronounced decrease as the recession made consumers wary of spending on luxury items.


The Auto-Buyers Index is also interesting, especially the dramatic 40% increase correlated with the launch of the Cash for Clunkers program in the U.S.:


These charts let you easily compare actual stocks and market indexes to Google Trends. And the data for these indexes are available for download — so you can use it with your own models.

Read more about this on the Google Finance Blog, and be sure to check out the Google Research Blog for info on Hal's research on using Google Trends data to predict economic activities.

Thứ Tư, 2 tháng 9, 2009

Happy 10th birthday, Blogger

Much has changed since Blogger was released in August of 1999. Writing about Blogger's founding in his book Say Everything, Scott Rosenberg describes the effect of Blogger simply: "It cleared the obstacles from the path between brain and Web page." As the phenomenon of blogging has grown and evolved over the past ten years, so too has Blogger, adapting to a world of fast-paced communication and allowing millions to tell their stories. When Google acquired Blogger in February of 2003, about 250,000 people visited Blogger per month. Today, that number is more than 300 million.

In our announcement about the Blogger acquisition, we said (somewhat ironically, not in a blog post — the Official Google Blog was still more than a year away): "Blogs are a global self-publishing phenomenon that connect Internet users with dynamic, diverse points of view while also enabling comment and participation." We're proud that Blogger continues to be a force for free expression worldwide and that it is growing quickly despite its maturity. In the past two years alone, the number of people contributing to a blog has more than doubled, and every second of every day, a new blog is created on Blogger.

To commemorate Blogger's 10th birthday, we've been releasing birthday presents as our way of saying thanks to the millions of users who have made Blogger what it is today. So far, we have released 5 presents and today we're announcing 2 more, courtesy of two Blogger partners:
  • Socialvibe: When Socialvibe approached us about finding a way to empower the Blogger community to help raise funds for charities, we couldn't pass up the opportunity to leverage Blogger's reach to do some good. Starting this week, Blogger users can show their support for charities and raise funds by adding a gadget to their blog. The Socialvibe team has challenged us to raise $50,000 for charity by the end of the year, and we're pretty confident we can beat that.
  • InfoThinker: If you have an iPhone or iPod Touch and a Blogger blog, you're in luck. The team at InfoThinker (makers of the iPhone app BlogPress) was eager to help celebrate Blogger's birthday. Earlier this week they submitted a free version of BlogPress that works only on Blogger to the iPhone App Store. Blogging on the go has never been so easy! Keep an eye out for the app.
Here is the full list of presents. We have more in store over the next couple weeks, and we're just as excited about a number of developments planned for later in the year. With thanks to Blogger founders Meg, Paul and Ev without whom we wouldn't have a 10th birthday to celebrate, and to the millions of people around the world who rely on Blogger to tell their story every day, here's to our next decade.